s.Oliver RED LABEL

Practical is the new stylish
High-quality material, robust soles and timeless design – the s.Oliver Shoes Autumn/Winter 2020 collection is defined by modernity and urban style, without neglecting functionality, flexibility and lightness. The credo is stylish shoes for everyone, be it for business or leisure. The diverse materials used, complemented by removable (felt) insoles with soft padding, are dedicated to the wearer’s high standards. The lace-up boots, Chelsea boots and leather sneakers offer not just a comfortable fit, but also an extremely fashionable character.
The season’s absolute trend colour is brown in every shade: from warm cognac to saffron. Contrasting quilted seams, animal embossing and coloured laces are subtle eye-catchers. The men’s shoes are thus an all-round accessory for an upper-casual style.

Fashion forecast: Sneakers
Even in the coldest months, there is no need for men to put away their favourite sneakers. With raised, high-profile soles, warm lining and felt insoles, they are all ready for winter. The overall look is clean and restrained, yet with striking, voluminous soles that mark out a trendsetter. Some styles stand out with subtle colour blocking. Additional fashion accents come in the form of coloured decorative seams, soles and linings, as well as perforated materials. High-polished sneakers in smooth leather versions with slim lasts are casual, yet still suitable for the office.
The first signs of the hiking trend are now making their way into sneakers. High tops with hook laces or low tops with typical two-colour twisted laces, with or without warm lining, display fashionable urbanity with a retro wink.

Urban mountain climbers
Into the woods – hiking boots are this season’s big boot trend. Robust trekking boots with thick profile soles and the typical hooks and D-rings are given a design upgrade with new details. Embossed leather sections in crocodile orsnake, multi-coloured laces and vintage looks bring the world of the mountains into the urban valleys.

Leather lace-up boots have plenty of volume this winter, counteracted by a clean look. Striking frame seams and strong  profile soles reinforce the “heavy” look – while actually being light to wear. Material mixes with canvas, velour leather and animal embossing are exciting here. Crocodile and snake looks on the shaft, heel and lacing provide elegant highlights. Teddy fur linings pick up on the outdoor spirit, while still remaining contemporary and urban.

Daily business
Dress for success! Chelseas with coloured sections, derbys with slim lasts and elegant laceup ankle boots made from high-quality nubuck leather are the fashion partners of suits etc. The SO FLEX technology impresses all the way up to executive level.

Key pieces
• Clean sneakers with raised soles
• Voluminous and clean boots with thin and thick lining made from high-quality upper material

• Autumnal brown tones from saffron to cognac to coffee
• Black, grey
• Navy
• Colour accents in olive, red, royal blue, orange and yellow

• Pointed lasts in the business and casual segments
• Voluminous soles in sneakers and boots

• High-quality smooth and grained leather, some with eye-catching embossing
• Soft synthetic materials

• Animal embossing
• Hiking elements
• Decorative seams
• Warming felt insoles
• Coloured laces


With SO LIGHT, the name says it all – extra light shoes with pleasant comfort literally give the wearer wings. These flyweights make the line the perfect companion in the office or at leisure.

Absolute flexibility is at the forefront of SO FLEX. Thanks to the extremely flexible, soft and innovative sole construction, it feels like walking on clouds. In addition, the look does not get a raw deal either – a clean and neat appearance is a must for our smart leather models.

With SO HYB you have your finger on the pulse of streetstyle hype. The fashionable sneakers are inspired by the urban flair of the big cities and combine new trends with sporty styles.

TEX Membrane
On wet and uncomfortable days, our functional shoes make the perfect companion! Thanks to the integrated TEX Membrane between the upper and lining material, the models are not only breathable, but also water and cold resistant at the same time.

Say goodbye to tired feet! The SO MOTION insole with innovative foam padding adapts to the individual gait. It ensures stability and absolute comfort during long periods of strain. The designs are also real eye-catchers and offer plenty of  freedom of movement – especially in the toe and forefoot area.

The REMOVABLE FOOTBED adapts to the needs of the feet – without sacrificing fashion trends. It can be easily removed from the shoe, cleaned and aired and swapped for your own insert.